Text in The City

We were set the task to take pictures of different forms of visual media texts that represented different forms of culture within our new home Cardiff. These are what we came up with.

This image represents to me the vast range of restaurants available in Cardiff. Cardiff offers a extensive collection of restaurants offering food from different cultures. The sign is bright and bold, and is also illuminated as are many signs in Cardiff. This draws the eye and gives the city a modern feel. This text signifies to me Cardiff has a wide choice of food from different cultures, also representing the different cultures that live within the city. This was an attraction of city life to me as this choice was never readily available to me before!


This image is an advertisement found outside a beauty salon. It shows the culture of the people of Cardiff, focusing on women in particular. I thought this was an interesting image as in coincided with discussions in our lectures relating to the representation of women within the media. This text is built up of several images showing different representations of women either receiving beauty treatment or simply looking good. This highlights an ideology that people have a need to look beautiful which is becoming more apparent in modern society especially among women. We were discussing how representations of women within magazines have added to this idea.


This text shows the wales millennium center. The writing on the building is in welsh, signifying the countries language. In modern welsh society, Cardiff in particular, only a small percentage of the population speak welsh. This and many other texts around Cardiff show a sense of pride in maintaining the use of the language. The letters are large and illuminated, which give breathe life and color into a building which has established its reputation as one of the World`s iconic arts and cultural destinations. This shows Cardiff's efforts to strive forward as a major European city.